Ten top tech products to look out for at DISTREE EMEA 2018

by Stuart Wilson, Tuesday 23 January 2018

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DISTREE Europe, Middle East and Africa (EMEA) will gather together senior executives and buyers from the region’s leading distributors, retailers and e-tailers. During the event, which takes place from February 6-9th 2018 in Monaco, hundreds of consumer technology brands will showcase their latest products, meet current partners, look to secure orders and sign new channel partners.

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Liam McSherry, Marketing Director for DISTREE Events, commented: “DISTREE EMEA is where real channel business gets done. The latest and greatest consumer technology is showcased to channel partners capable of selling signifcant volumes throughout EMEA. From new brands to A-brands, DISTREEE EMEA is a must-attend annual trade-focused channel event,” he added.

During the course of the event, the hundreds of brands exhibiting at DISTREE EMEA hold pre-scheduled one-on-one meetings with trade buyers, channel executives and press. The independent event is a hugely efficient way for brands to identify new partners, meet existing channel customers and explain their product roadmap for 2018 and beyond.

With hundreds of brands promoting their consumer technology products, DISTREE EMEA is a product sourcing goldmine for distributors, retailers and e-tailers. Here are ten products and brands with real channel sales potential in 2018 and beyond that are well worth a visit at this year’s event:

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DXRacer - FNATIC Gaming Chair

Gaming chairs are a fast-growing market segment and DXRacer has carved out a strong position. The OH/RZ58/N gaming chair offers a compelling blend of comfort, quality and cool design. The combination of DXRacer’s attention to detail and leading e-sports brand FNATIC is an attractive proposition for serious gamers. With 3D straight arms, tilt mechanism, large angle adjustor and a higher backrest to support the entire spinal column, it is a chair made for fanatic gamers. www.dxracer.com 

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Ledger – Nano S Cryptocurrency Hardware Wallet

When you own cryptocurrencies, you need to protect your confidential data and the access to your funds. Ledger Nano S is a Bitcoin, Ethereum and Altcoins hardware wallet, based on robust safety features for storing cryptographic assets and securing digital payments. It connects to any computer (USB) and embeds a secure OLED display to double-check and confirm each transaction with a single tap on its side buttons. www.ledgerwallet.com 

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Novathings – helixee

The helixee is a great addition to any household or small office. The helixee secure personal cloud device allows for multiple users and numerous devices, and automatically backs up all your photos, e-mails and files. All the content from your smartphones, tablets, laptops and desktop computers, is automatically saved wirelessly. With helixee, you have a personal multi-user cloud, where everyone can save their device data in a completely private space. www.novathings.com 

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Nuki – Smart Lock

Demand for smart home solutions is increasing fast. The Nuki Smart Lock opens the door when you come home and locks it again when you leave. Create and manage individual access permissions to your home through the Nuki app on your smartphone. A round-the-clock activity log tells you anytime who entered or left your home. The Nuki Smart Lock can also integrate with Amazon Alexa and Google Home for voice control. www.nuki.io 

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PhotoFast – Call Recorder X

The Call Recorder X is the world’s first three-in-one mobile and communication app call recorder for iOS. PhotoFast’s latest iPhone accessory is a great solution. With one click, you can record voice and video calls as well as transcribe audio file to text file. The Call Recorder X works with major communication apps including Skype, WhatsApp and WeChat. The device comes with a microSD slot, so recordings and other files can be saved without occupying the capacity on the iPhone. www.photofast.com 

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Roader – The Time Machine Camera

Roader’s new wearable camera makes time travel possible, no DeLorean required. The Time Machine Camera is constantly buffering, allowing users to capture and save 10 seconds of video footage before and after they press the record button. They can then quickly transfer that clip wirelessly via Bluetooth to the Roader mobile app on an iOS or Android device for viewing, publishing or social sharing. Sjoerd Pitstra, CEO of Roader, said: “The Time Machine Camera ensures you will never again say ‘I wish I had that on video.’” www.roader.com 

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SoSkild – iPhone X Defend Wallet

The SoSkild Defend Wallet is characterised by its aesthetic yet robust look and comes with a lifetime guarantee. The case features special diamond shaped corners, which ensure that if the phone is dropped it does not bounce vertically, which would lead to a second impact. SoSkild cases are protected thanks to their structure at the edges of the cases. This zigzag structure is based on the principle of a triangle. SoSkild cases offer up 200% better impact resistance, according to tests carried out by TÜV Nord. www.soskild.com

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SOUL Electronics – Run Free Bio

SOUL Electronics has launched the world’s first AI earphones with gait analysis. Paired with an iOS or Android AI analyst app, runners can track and analyse runs to improve performance over time. The next generation sports earphones feature SOUL’s signature sound with Bluetooth version 4.0; sweat proof function for added protection from sweat and water, ergonomic interchangeable ear locks for the perfect seal and different ear tip sizes for the perfect fit www.soulelectronics.com 

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Yi Technology – 360 VR Camera

The YI 360 makes high-end virtual reality (VR) video easy and accessible to anyone who wants to create and share content. With a simple, handheld and mountable camera design, the YI 360 VR is the first VR camera to combine high-fidelity, 360-degree video capture, an easy mobile application along with 4K instant, in-device stitching and 4K live-streaming to any sharing channel. With these innovations, the YI 360 VR provides a complete solution for creating immersive, 360-degree video experiences easily, quickly and anywhere. www.yitechnology.com 

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Simtoo – Dragonfly Pro

Simtoo is a leader in drone innovation and is the brand behind Dragonfly – the foldable drone. Uniqie foldable carbon fibre arms allow the Dragonfly drone to be packed inside one small hardshell case. Assembly only takes a few minutes. SIMTOO Dragonfly Drone Pro is as big as two books when folded and weighs just 1.2kg. It offers transmitter-free operation using an 8-channel smart GPS watch and is capable of 4K aerial photography, featuring a 16MP camera, 170-degree FOV, 3-axis gimbal, and level 4-6 wind resistance. www.simtoo.com 

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McSherry concluded: “This is just a fraction of the vast array of innovative and cutting edge consumer technology products that will be showcased at DISTREE EMEA 2018. The event is the ultimate channel gateway for driving volume sales across the region.”

Aurore Verla-Friess, Audience Director at DISTREE Events, added: “Our research showed a total of 480 new distribution agreements were signed by exhibitors with distributors they met at the most recent DISTREE EMEA in February 2017, according to research six months after the event. In addition, another 470 distribution agreements were under negotiation. This is the power of the DISTREE format, which acts as a channel accelerator for consumer tech brands.”